Net-zero emissions is the ultimate goal for businesses that aim to reduce their carbon footprint and combat #climate change. To achieve net-zero, companies can follow a three-step path: measure, optimize, and compensate.

⚠️ How can large companies claim to be carbon neutral when they do not know precisely the full value chain of their products, from the beginning to the end? ⚠️

⏩It is time to stop the heresy of using the term carbon neutral but to explain methodically how it can be achieved and then prove its claims, and this in 3 steps with a common denominator : T̳R̳A̳C̳E̳A̳B̳I̳L̳I̳T̳Y̳.

1️⃣ 𝐌𝐄𝐀𝐒𝐔𝐑𝐄 : 𝐓𝐑𝐀𝐂𝐄𝐀𝐁𝐈𝐋𝐈𝐓𝐘
As companies strive to reduce their environmental impact, understanding & measuring the supply chain requires traceability – knowing where every material comes from and where it goes. By mapping out the supply chain, companies can identify areas of emissions and target efforts to reduce them.

2️⃣ 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐄 : 𝐂𝐀𝐑𝐁𝐎𝐍 𝐑𝐄𝐌𝐎𝐕𝐀𝐋
Once companies understand their supply chain, they can optimize it to lower emissions. This could involve reducing transportation distances, switching to renewable energy sources, or improving production processes to reduce waste.
Traceability is a key stone to prove the reduction.

3️⃣ 𝐂𝐎𝐌𝐏𝐄𝐍𝐒𝐀𝐓𝐄 : 𝐂𝐀𝐑𝐁𝐎𝐍 𝐂𝐑𝐄𝐃𝐈𝐓𝐒
Finally, investing in sustainable projects through carbon credits is a faster way to offset emissions that cannot be eliminated through supply chain optimization alone. Indeed, optimization of the supply chain takes time, time that we do not really have. By investing in projects that reduce greenhouse gas emissions, such as renewable energy or reforestation initiatives, companies can support sustainability efforts while also benefiting from the carbon credits generated.
Again, the traceability of the carbon credit is extremely important to avoid green washing !